Yūshū is a lifestyle brand from Toronto that designs products with purpose. We create simple and high quality collections that merge storytelling with impact.

We understand that making clothing is both a privilege and a responsibility. As citizens and consumers, our choices can have serious implications on our communities and our planet. Part of our mission is to build awareness and create positive change within ourselves and for each other. For every collection released, we will be donating a portion of our profits to a local charity or organization that is working towards solving one of the Sustainable Development Goals

We hope to inspire a generation of conscious consumers to be about the change they want to see in the world.