Be About It

What more is there to say about Kobe Bryant that hasn’t already been said? He’s a 5x world champion, 2x Olympic gold medalist, entrepreneur, husband, father, and an inspiration for millions. Kobe transcended the game of basketball. He was more than an athlete. He was an icon.

What made Kobe exceptional was his mindset. Both on and off the court he pushed himself daily to ensure no potential was left untapped. He was dedicated to holistic growth in a way that had not been seen before. Instead of seeing barriers, Kobe saw opportunities. He was relentless in his pursuit of greatness and he did it all with grace. 

Our “Be About It” capsule is a celebration of Kobe’s life, attitude and legacy. For every purchase, you will be getting a pair of Kobe inspired laces, and a free Kobe ‘Big-Head’ Tee designed in collaboration with legendary illustrator Allen Mudgett (aka Mudge) previously of Salem Sportswear. A portion of proceeds from this capsule will be donated to the Mamba & Mambacita Sports Foundation to help create a positive impact for underserved athletes and young women in sports.

The “Be About It” capsule will be available on January 16th at 12pm EST on our website. Only 100 pairs of laces and tees have been made. There will be no restock.

We love and miss you Kobe. Thank you for everything! 💛💜