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News
The Fundamentals '22
We released The Fundamentals back in 2019 as our first collection. We were just starting out and still had a lot to learn. Since then, we’ve made some changes to...
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Love of The Game
We're bringing back the "Love of The Game" cap with two new colours: black and cream. Just like last year, we will be donating a portion of proceeds from this drop ...
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Love Your Mother
The little things we do everyday can lead to big change. Let’s take care of our mother, so she can continue to take care of us.
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Be About It
What more is there to say about Kobe Bryant that hasn’t already been said? He’s a 5x world champion, 2x Olympic gold medalist, entrepreneur, husband, father, and an inspiration for...
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Kindness
In a world where so much is out of our control, how we act can make all the difference. When we take the time to reflect, it becomes clear how...
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Nothin' But Net
2020 has been a very difficult year. As a society we have been pushed to our limits. Together we have endured a global pandemic, ongoing social movements, environmental crises, and more. Throughout...
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Love of the Game
When it comes to sports, winning isn’t everything. Sports is about bringing people together. It’s about community, history, affiliation, and identity. We display our team’s logo proudly on our bodies...
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95 'til Infinity
Growing up, few things meant more to us than sports. Regardless of whether we were participating or spectating, sports gave us a chance to escape the world, express ourselves and...
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The Fundamentals
Yūshū is proud to introduce its first capsule collection: The Fundamentals. The core focus of The Fundamentals was to create staple pieces that can serve as the foundation for any...
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